If you have a question, an idea or if you just want to say hi! In my previous post I started discussing emotional conversion optimization and its value in increasing revenue. Following the questions and requests I received from the convention I decided to present one of our case studies and explain step by step how using emotional triggers can increase your revenue extremely.
As you know, we were discussing Binary Options, a very competitive field with hundreds of companies in the game trying to make money. People that are triggered by self-image are people who consider themselves winners, successful, go-getters and think highly of themselves. Which is why we decided to dare them and make them prove they are who they think they are in our design and messaging.
Following the first results we added a thank you page. Many marketers fear adding another step to the funnel, although this step is after they complete their registration it plays a huge part in the amount of deposits, the quality of the leads and the amount people invested. In our test we placed an image of a sales representative on the thank you page saying she would like to call them and requesting users to insert their phone number and email again just to make sure they were right.
Moving on we then created an additional landing page to run against the golf page. This page was targeting the same emotional trigger. This is the test I told you about in Part1 post, and asked you decide which page won, the women or the man.
In this test we wanted to test the aspect of using gold in our landing pages and its effect on the conversion rate. This landing page was designed for mobile, web, had its own thank you page and was designed in both female and male, and as you can see the winner was… the man! Last but not least was our Ramadan page. This page was designed for the Ramadan, one of the holiest holidays in the Arab calendar.
The landing page was designed to trigger the Social Image trigger; People who care a lot about what others think of them and will do a lot to be perceived as successful and better than others. Conversioner is a conversion optimization agency that specializes in emotional targeting, consumer psychology and data. Conversioner helps businesses build and execute their conversion optimization strategies, to generate more revenues, leads, engagement and sales.
Contact us with any question here. On April 21st Google changed the mobile ranking rules. Here is our Complete Guide to Mobile Optimization. Write a guest post for Conversioner. About Who we are. Talia helps businesses build and execute their conversion optimization strategies, using emotional targeting, consumer psychology and behavioral data to generate more revenues, leads, engagement and sales. Tweet to her at taliagw.
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