Marketing is a fun, dynamic, competitive and creative environment to work in. Our Marketing course is designed to meet the needs of fast-paced marketing careers across all organisational sectors, and will ensure that your skills are right up to date when you enter the job market.
You will take specialist modules in key areas such as buyer behaviours, communications, digital, strategy and innovation, which you can implement during your two week compulsory industry placement at the end of your first year.
This gives you the opportunity to graduate with additional professional qualifications which are highly sought-after by employers, ensuring that you have the skills and knowledge to make an immediate impact on any organisation.
This course can be studied over three years full-time or four years with a placement, and offers all students the opportunity to gain some industry experience or travel overseas to study abroad in one of our partner universities with our unique opportunities scheme. This modern and practical course has been designed to give you the best possible preparation for a career in marketing.
Please continue to check this course webpage for the latest developments. The course begins in September. Take a look at the academic calendar for term dates. The academic calendar will apply throughout your course, aside your placement year if you have chosen to undertake one. This module will introduce you to the concept of marketing and general principles in marketing and design practice.
You will learn to recognise and apply the concepts and techniques that are used to interpret markets and market trends. You will also study the development of marketing materials and obtain an appreciation of marketing planning and decision making undertaken in a business organisation. Alongside this you will develop an awareness of the practical and theoretical issues relating to design plus an awareness of design principles and processes in the external marketing environment.
Both work and management are carried out by people, the human resources of the organisation. The focus of this module is on the management of work in organisations, and will provide a holistic understanding from the viewpoint of both the workers and management. You will be introduced to key applications, policies and practices involved in the management of human resources and will analyse their underlying theoretical basis and the effects on the organisation and society in general.
This module combines business, enterprise with operations management theory in the context of organisations developing. Consideration is given to the ways in which enterprise skills are used to design, deliver and improve the services and products during business growth.
The module is at the centre of many changes taking place in the business world today, these include changes in the preferences of customers for customised product, changes in global supply chains, use of Internet-based technologies and challenges of sustainability.
Through this module you will develop the skills and competencies needed to make effective use of accounting information, especially for control and decision making purposes. You will explore how business organisations are financed and the constraints and limitations that financing imposes on them.
You will also learn about the calculation of accounting profit and its importance to an organisation. The importance and use of budgeting for forward-planning, communication, coordination and control within an organisation will be covered, as well as the importance of cash and liquidity within an organisation and the construction of cash and working capital budgets.
You will learn how to use cash and working capital management models and techniques and how to construct financial statements. Other areas covered in this wide-ranging module include financial appraisal of long term capital investment proposals and valuation of company shares. The data that forms an integral part of our daily lives - from social media posts and emails to text messages and loyalty card data — is transforming organisations in very important ways. To try to make sense of this data in order to become more competitive, organisations have adopted the practice of Business Analytics that allows for exploration and interpretation of this data using statistical methods.
The module provides general knowledge about Business Analytics and develops your skills in the software tools and statistical processes necessary for analysing data that will lead to improved management decision-making. This module will extend your understanding of the nature and scope of the internal and external environment, including the global market. You will use basic analytical techniques to identify key drivers in the internal and external environment and consider the impact upon the organisation and its marketing activities.
You will consider which factors are uncontrollable, and how an organisation might respond to them, as well as factors within the micro and internal environment which may be manipulated to the benefit of the organisation and its customers. During this module you will examine the core theories relating to Consumer Behaviours both pre-and post-consumption and apply these in a range of differing marketing contexts.
You will also cover organisational buyer behaviour. The module aims to develop your knowledge and awareness of consumer behaviour in a variety of contexts and across all consumption stages pre-consumption, consumption, post-consumption, and disposal. You will also explore buyer behaviours in business markets. This module focuses on developing you as a manager in marketing, particularly in the management of the marketing planning process and in managing and developing people in order to implore marketing effectiveness.
This includes input on the creation of marketing plans, the organisation of marketing, the recruitment and talent development, and enhancing your own capacity and capability. Related to this is the need to have effective quality systems and processes to support compliance and measure and monitor the effectiveness of marketing activities. Thus it draws upon your earlier studies in level 1 to consider the financial aspects of monitoring performance of the marketing function.
The module also provides an overview of some of the contexts in which marketing activities take place. The aim of the module is to enable students to develop a wide range of applied research skills. It explores the core theories relating to Marketing Research and allows you to apply them to a range of different marketing contexts.
You will learn how to develop appropriate methods for conducting marketing research and understand the more practical issues involved. You can either select one of our Unique Opportunities Initiatives or continue with your taught modules listed below.
Focusing on developing the ability to apply marketing communication theory and tools to be able to design, prepare and implement a strategic marketing communications campaign.
The module will cover the following areas. This module explores the models and techniques that are used in key marketing functions, focusing on how to create and deliver value for the customer. You will consider why organisations make particular marketing decisions and how marketing activities are integrated and delivered in a way that creates value for their customers. You will explore a number of areas including product management and development, branding, pricing, channel management, internal and external marketing communications and customer service.
This module will help you develop the skills and knowledge needed when planning digital marketing campaigns within organisation. It will also develop your understanding of the importance of digital campaign tools, planning, implementation and monitoring. This module provides an understanding of business development and strategy with particular reference to processes of strategic management, innovation and business development in the global context.
It will develop your understanding of competitive advantage and introduce you to key concepts in strategy, organisational change and development, all drawn from different cultural contexts.
You will examine the nature of innovation, and the process involved in bringing it about. This module also seeks to demonstrate how innovation can provide competitive advantage for business firms operating in local, national and international environments. A vital component of our degree courses is the placement year. This time spent working in business provides our students with crucial work experience, which is highly prized and much sought after by employers upon graduation.
We have links with a wide range of sectors, firms and organisations that offer student placements. If you have decided to undertake a placement year then this will last for a minimum of 48 weeks during your third year. Our Employability Team is here to inspire and enhance every stage of your career planning and as a graduate of NTU, you will be able to access their services for three years after your course has finished. If you have decided to continue with your studies please view the 'final year' tab for your list of modules.
For this module you will undertake a purposeful, individual, in depth study of a relevant topic, developing your independent learning, critical thinking and knowledge of research techniques relevant to your subject area. The project will develop your ability to manage a major piece of work, for which you will be completely responsible, and will be completed over a period of several months. You will learn to utilise and improve your time management and communication skills, as well as test your initiative and resourcefulness.
To support your development during this module you will study essential skills such as critical thinking, conducting a literature review, understanding the appropriate research framework, practical research methods and skills, report and academic writing skills. This module will help prepare you for future employment, by further developing your career-related and transferable skills. During the module you will critically reflect on your time at University, and develop your knowledge and understanding of leadership, as well as your consultancy and project management skills.
You will also develop an understanding of how effective strategic leadership can influence organisational behaviour, strategic management and financial decision-making. In addition to attending traditional lectures and seminars, you will also select career related and transferable skills workshops and events that match your needs, and guest lectures from business and industry. Through this module you will consider new and emerging marketing activities and technologies of the 21st Century.
You will learn to recognise concepts, emerging trends and technologies within business, and their influences on the social, economic, technological, political, legal and environmental landscape of the future. This module is not purely about using historical data to view new developments, it will also provide you with an insight into how innovations in business are arrived at and how both projective speculation and criticality are found in entrepreneurial endeavour both nationally and internationally.
During this module you will cover the key concepts, frameworks and models encountered in the strategic marketing management process.
As part of your skills development you will also learn to evaluate and analyse different forms of branding. On completing the module you will be able to demonstrate an understanding of the direction and management of marketing activities as part of the implementation of strategic direction, taking into account business intelligence requirements, marketing processes, resources, markets and the company vision.
This module examines the importance of managing marketing data in effective marketing decision-making. It presents the role of marketing metrics within the organisation and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. It provides an appreciation of how measurement techniques, aligned to business objectives, can establish and determine the effectiveness of marketing activities.
It outlines the value of using appropriate data sources to enable effective marketing analysis, and of employing appropriate analytics tools and techniques to ensure effective marketing decision making. Online marketing is now at the hub of customer-centric communications, meaning graduates are expected to understand the importance of digital campaign planning. This module will provide you with the skills and knowledge to understand digital marketing planning at an organisational level, including the implementation, measurement and evaluation of successful campaigns.
You will learn to appraise different planning approaches and marketing environmental factors that influence online marketing activity, and also review the similarities and differences between online and traditional marketing concepts and applications.
You will explore the key stages in online development using relevant business models, and analyse the ways in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment. As part of your skills development you will learn to review buyer behaviour characteristics of the online consumer and explore how organisations can respond to meet changing behaviour and expectations.
You will also learn how to apply relevant tools and concepts from this unit to design, measure and monitor an annual online marketing plan. The development of successful products and services involves complex processes and is dependent on how well research, design and innovation activities are integrated with other functions in the organisation.
This module will develop your understanding of the relationships between creativity, design and innovation and explore and debate a range of perspectives concerning their nature. It will develop your critical awareness of theories related to the origins and role of creativity at individual, team and organisational levels, and teach you to appreciate, understand and contemplate some of the issues facing organisations trying to harness the potential from their creative resources.
On average you will receive minimum 12 — 15 hours of teaching per week from a combination on teaching methods. You'll then be expected to increase your understanding of the subject area through independent study for each module. This course incorporates a wide range of teaching methods including lectures, seminars, workshops, group projects, presentations, student-led meetings and tutorials. The project-based learning and group activities form important elements of your learning, developing your ability to work in a team and enhancing your employability.
You will typically be assessed through a combination of coursework, presentations and examinations.More...