Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.
This is the book you wish you had read before you launched your first app! All the code examples included in this book can be downloaded from http: As the founder of Electric Butterfly, Dave Wooldridge has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Making and Marketing Apps that Succeed and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine.
Follow Dave on Twitter ebutterfly. Michael continues to practice law under the name Bitwise Legal, focusing on software and interactive media clients. Notable clients include Bungie and Innerfence. Follow Michael on Twitter hivebrain. Achieving consumer awareness and sales longevity Making and Marketing Apps that Succeed. Dave Wooldridge , Michael Schneider. Protect your business and intellectual property and avoid potential legal hassles.
Transform your iOS app into a powerful marketing tool. Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Improve usability and implement effective testing. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website.
Successfully navigate the App Store submission process. Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. Creating a Prerelease Buzz Keys to the Kingdom: Protecting Your Intellectual Property. Promoting Your Apps Within Apps. When It Pays to Be Free. Putting Your Best Foot Forward. The App Store Submission Process. Online Resources for App Research and Marketing.
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